New Music Video: Bittersweet – 1234

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On the brink of releasing their sophomore album, Bittersweet recently streamed a teaser of all their songs on Empire’s Transition, and now comes their music video for their first single, 1234. Directed by Alet Arzuan, the music video is rather un-conventional for local standards, as most bands stay safe with ‘performance videos’ and simple backstories. With hints of Donny Darko-ness, layered with some ‘real’ / non-cgi effects, we feel the video will set some sort of benchmark for locally produced and directed music videos. Watch the video below and do follow the band on Twitter and Facebook.

Bittersweet – 1234 [Official Music Video] from spaceboystudios on Vimeo.